Your privacy is critically important to us, and we strictly abide by certain principles on
incorporates and clarifies these principles.
when you use our services. It does not apply to the practices of third parties who we do not
own or control, or to individuals not in our employ.
Our Fundamental Principles
We are thoughtful about the personal information we ask you to provide and the personal
information that we collect about you through the operation of our services.
- We store personal information for only as long as we have a reason to keep it.
We aim for full transparency on how we gather, use, and share your personal information.
Information We Collect
We only collect information about you if we have a reason to do so— for example, to
provide our services, to communicate with you, or to make our services better. We collect
information in three ways: if and when you provide information to us, automatically
through operating our services, and from outside sources.
Information You Provide to Us
We receive and store any information you enter on our website or provide to us in any
Registration: In order for you to use Mailtimer services you must complete a
registration form. As part of registration, we require a minimum set of information from
you. Our lawful basis for collecting this personal information is to provide our
services and to communicate with you through your consent when you register with us. The
information we collect at registration is limited to a minimum set of information that
is technically required for us to provide our services to you.
User profile: You may enter more information about yourself in order to augment the
information we collect from you during registration, such as your phone number and a
photo of yourself.
Billing and Contact Information: If you buy something from us–a subscription to an Hey
Texting plan, you will provide additional personal and payment information, such as your
name, credit card information, and contact information.
Communications with Us: You may also provide us information when you respond to surveys,
communicate with us about a support question, or sign up for a newsletter. When you
communicate with us via form, email, phone, or otherwise, we store a copy of our
You have the right to edit, update, access, transfer, or delete your personal
information if you are terminating your account with Mailtimer. In some special
circumstances you may not be able to terminate your account.
Information We Collect Automatically
Log Information: Like most online service providers, we collect information that web
browsers, mobile devices, and servers typically make available, such as the browser
type, IP address, unique device identifiers, language preference, referring site, the
date and time of access, operating system, and mobile network information. We collect
log information when you use our services.
Usage Information: We collect information about your usage of our services. For example,
we collect information about the actions that users perform– in other words, who did
what, when and to what thing. We also collect information about what happens when you
use our services (e.g., page views) along with information about your device (e.g.,
screen size, name of cellular network, and mobile device manufacturer). We use this
information to, for example, provide our services to you, as well as get insights on how
people use our services, so we can make our services better.
Location Information: We may determine the approximate location of your device from your
IP address. We collect and use this information to, for example, calculate how many
people visit our services from certain geographic regions. We may also collect
information about your precise location via our mobile apps (when, for example, you post
a photograph with location information) if you allow us to do so through your mobile
device operating system’s permissions.
Information from Cookies & Other Technologies: A cookie is a string of information
that a website stores on a visitor’s computer, and that the visitor’s
browser provides to the website each time the visitor returns. Pixel tags (also called
other technologies like pixel tags to help us identify and track visitors, usage, and
access preferences for our services, as well as track and understand email campaign
effectiveness and to deliver targeted ads.
Information We Collect from Other Sources
We may also get information about you from other sources. For example:
Third Party Login: If you create or log in to your WordPress.com account through another
service (like Google) we’ll receive associated login information (e.g. a connection
token, your username, your email address)
Financial Account Info: If you use Stripe Payments, we’ll receive information relating
to your Stripe account, such as your email address and phone number.
The information we receive depends on which services you use or authorize and what options
How and Why We Use Information
Purposes for Using Information
We use information about you for the purposes listed below:
- To provide our Services. For example, to set up and maintain your account, backup
and restore your timers, provide customer service, process payments and orders, and
verify user information.
- To ensure quality, maintain safety, and improve our Services. For example, by
providing automatic upgrades and new versions of our Services. Or, for example, by
monitoring and analyzing how users interact with our Services so we can create new
features that we think our users will enjoy and that will help them create and manage
websites more efficiently or make our Services easier to use.
- To market our Services and measure, gauge, and improve the effectiveness of our
marketing. For example, by targeting our marketing messages to groups of our users (like those
who have a particular plan with us or have been users for a certain length of time),
advertising our Services, analyzing the results of our marketing campaigns (like how
many people purchased a paid plan after receiving a marketing message), and
understanding and forecasting user retention.
- To protect our Services, our users, and the public. For example, by detecting
security incidents; detecting and protecting against malicious, deceptive, fraudulent,
or illegal activity; fighting spam; complying with our legal obligations; and protecting
the rights and property of Mailtimer and others, which may result in us, for example,
declining a transaction or terminating Services.
- To fix problems with our Services. For example, by monitoring, debugging,
repairing, and preventing issues.
- To customize the user experience. For example, to personalize your experience by
serving you relevant notifications and advertisements for our Services, recommending
content through our Reader post suggestions, and providing new essays and stories
through Longreads for your reading pleasure.
- To communicate with you. For example, by emailing you to ask for your feedback,
share tips for getting the most out of our products, or keep you up to date on
Mailtimer; texting you to verify your payment; or calling you to share offers and
promotions that we think will be of interest to you. If you don’t want to hear from us,
you can opt out of marketing communications at any time. (If you opt out, we’ll still
send you important updates relating to your account.)
Legal Bases for Collecting and Using Information
A note here for those in the European Union about our legal grounds for processing
information about you under EU data protection laws, which is that our use of your
information is based on the grounds that: (1) The use is necessary in order to fulfill our
commitments to you under the applicable terms of service or other agreements with you or
is necessary to administer your account — for example, in order to enable access to our
website on your device or charge you for a paid plan; or (2) The use is necessary for
compliance with a legal obligation; or (3) The use is necessary in order to protect your
vital interests or those of another person; or (4) We have a legitimate interest in using
your information — for example, to provide and update our Services; to improve our
Services so that we can offer you an even better user experience; to safeguard our
Services; to communicate with you; to measure, gauge, and improve the effectiveness of our
advertising; and to understand our user retention and attrition; to monitor and prevent
any problems with our Services; and to personalize your experience; or (5) You have given
us your consent — for example before we place certain cookies on your device and access
and analyze them later on.
How We Share Information
We do not sell our users’ private personal information. We share information about
you in the limited circumstances spelled out below and with appropriate safeguards on your
- Subsidiaries and independent contractors: We may disclose information about you
to our subsidiaries and independent contractors who need the information to help us
provide our Services or process the information on our behalf. We require our
information that we share with them.
- Third-party vendors: We may share information about you with third-party vendors
who need the information in order to provide their services to us, or to provide their
services to you or your site. This includes vendors that help us provide our Services to
you (like payment providers that process your credit and debit card information, fraud
prevention services that allow us to analyze fraudulent payment transactions, cloud
storage services, postal and email delivery services that help us stay in touch with
you, customer chat and email support services that help us communicate with you; those
that assist us with our marketing efforts (e.g., by providing tools for identifying a
specific marketing target group or improving our marketing campaigns, and by placing ads
to market our services); those that help us understand and enhance our Services (like
analytics providers); those that make tools to help us run our operations (like programs
that help us with task management, scheduling, word processing, email and other
communications, and collaboration among our teams); other third-party tools that help us
manage operations, who may need information about you in order to, for example, provide
technical or other support services to you. We require vendors to agree to privacy
commitments in order to share information with them.
- Legal and Regulatory Requirements: We may disclose information about you in
response to a subpoena, court order, or other governmental request.
- To Protect Rights, Property, and Others: We may disclose information about you
when we believe in good faith that disclosure is reasonably necessary to protect the
property or rights of Mailtimer, third parties, or the public at large.
- Business Transfers: In connection with any merger, sale of company assets, or
acquisition of all or a portion of our business by another company, or in the unlikely
event that Mailtimer goes out of business or enters bankruptcy, user information would
likely be one of the assets that is transferred or acquired by a third party. If any of
information and the party receiving your information may continue to use your
- Aggregated or De-Identified Information: We may share information that has been
aggregated or reasonably de-identified, so that the information could not reasonably be
used to identify you. For instance, we may publish aggregate statistics about the use of
our services and we may share a hashed version of your email address to facilitate
customized ad campaigns on other platforms.
- Published Support Requests: And if you send us a request (for example, via a
support email or one of our feedback mechanisms), we reserve the right to publish an
anonymized version of that request in order to help us clarify or respond to your
request or to help us support other users.
How Long We Keep Information
We generally discard information about you when we no longer need the information for the
purposes for which we collect and use it — which are described in the section above
on How and Why We Use Information — and we are not legally required to continue to
While no online service is 100% secure, we work very hard to protect information about you
against unauthorized access, use, alteration, or destruction, and take reasonable measures
to do so, such as monitoring our services for potential vulnerabilities and attacks.
If you are located in certain parts of the world, including California and countries that
fall under the scope of the European General Data Protection Regulation (aka the “GDPR”),
you may have certain rights regarding your personal information, like the right to request
access to or deletion of your data.
European General Data Protection Regulation (GDPR)
If you are located in a country that falls under the scope of the GDPR, data protection laws
give you certain rights with respect to your personal data, subject to any exemptions
provided by the law, including the rights to:
- Request access to your personal data;
- Request correction or deletion of your personal data;
- Object to our use and processing of your personal data;
- Request that we limit our use and processing of your personal data; and
- Request portability of your personal data.
You also have the right to make a complaint to a government supervisory authority.
US Privacy Laws
Laws in some US states, including California, Colorado, Connecticut, Utah, and Virginia,
require us to provide residents with additional information about the categories of personal
information we collect and share, where we get that personal information, and how and why we
use it. You’ll find that information in this section (if you are a California resident,
please note that this is the Notice at Collection we are required to provide you under
In the last 12 months, we collected the following categories of personal information,
depending on the Services used:
Identifiers (like your name, contact information, and device and online identifiers);
Commercial information (your billing information and purchase history, for example);
Internet or other electronic network activity information (such as your usage of our
- Geolocation data (such as your location based on your IP address);
- and Inferences we make (such as likelihood of retention or attrition).
You can find more information about what we collect and sources of that information in the Information We Collect section above.
We collect personal information for the business and commercial purposes described in the
How and Why We Use Information section. And we share this information with the
categories of third parties described in the Sharing Information section. We retain
this information for the length of time described in our How Long We Keep Information
In some US states you have additional rights subject to any exemptions provided by your
state’s respective law, including the right to:
Request a copy of the specific pieces of information we collect about you and, if you’re
in California, to know the categories of personal information we collect, the categories
of business or commercial purpose for collecting and using it, the categories of sources
from which the information came, and the categories of third parties we share it with;
- Request deletion of personal information we collect or maintain;
- Request correction of personal information we collect or maintain;
- Opt out of any sale or sharing of personal information;
- Receive a copy of your information in a readily portable format; and
- Not receive discriminatory treatment for exercising your rights.
Right to Opt Out
We never directly sell your personal information in the conventional sense (i.e., for
money). We may share your information as necessary with our third-party service providers to
provide our services to you.
Contacting Us About These Rights
You can usually access, correct, or delete your personal data using your account settings
and tools that we offer, but if you aren’t able to please contact us.
When you contact us about one of your rights under this section, we’ll need to verify that
you are the right person before we disclose or delete anything. For example, if you are a
user, we will need you to contact us from the email address associated with your account.
You can also designate an authorized agent to make a request on your behalf by giving us
written authorization. We may still require you to verify your identity with us.
Appeals Process for Rights Requests Denials
In some circumstances we may deny your request to exercise one of these rights. For example,
if we cannot verify that you are the account owner we may deny your request to access the
personal information associated with your account. As another example, if we are legally
required to maintain a copy of your personal information we may deny your request to delete
your personal information.
In the event that we deny your request, we will communicate this fact to you in writing. You
may appeal our decision by responding in writing to our denial email and stating that you
would like to appeal. All appeals will be reviewed by an internal expert who was not
involved in your original request. In the event that your appeal is also denied this
information will be communicated to you in writing. Please note that the appeal process does
not apply to job applicants.
If your appeal is denied, in some US states (Colorado, Connecticut, and Virginia) you may
refer the denied appeal to the state attorney general if you believe the denial is in
conflict with your legal rights. The process for how to do this will be communicated to you
in writing at the same time we send you our decision about your appeal.
an announcement on the Mailtimer website so you are always aware of what information we
collect, how we use it, and under what circumstances if any, it is disclosed.
Versions of these Terms
- April 12, 2022: Initial terms
August 7, 2023: Simplified terms, adapted with alterations from